Starseed
Studio archive

Selected founder history2018

HPE — Brand Awareness

A motion-led brand-awareness film developed within strict HPE guidelines.

  • Co-Director
  • Lead Animator
  • Editor
Original archive
The Untethered proposition in the HPE brand-motion film.
Jared Rowe — Co-Director, Lead Animator, and Editor.

00 · Brand in motion

HPE

Untethered

Visual transcript

Timed visual description
  1. A precise line-drawn worker moves between desk, mobile, and connected communication states.
  2. The animated system follows the worker through an untethered day, using HPE green to identify active connections.
  3. The sequence resolves into the Untethered proposition and Hewlett Packard Enterprise signature.

01 · The brief

Enterprise motion without losing character.

The challenge was to raise the creative bar while remaining faithful to an established enterprise brand system.

02 · The work

A strict system, pushed further.

Jared Rowe served as Co-Director, Lead Animator, and Editor.

  • Brand motion
  • Animation
  • Editorial

03 · The evidence

The brand becomes untethered.

Verified project media is presented in the opening frame.

04 · The record

Direction, animation, and edit.

Selected work from Jared Rowe's career, created independently and through employers, studios, agencies, and partner teams. Exact roles, engagement context, and collaborators are credited per project.

Much of this work predates Starseed Creative, LLC. It is presented as founder history, not as a Starseed client roster.

Jared Rowe
Co-Director, Lead Animator, and Editor