Starseed
Studio archive

Selected founder history2018

Sony PlayStation — Concept to Completion

A complete product-launch film developed from concept through international delivery.

  • Co-Director
  • Lead Animator
Original archive
A stylized PlayStation campaign frame from the Concept to Completion project.
Jared Rowe — Co-Director and Lead Animator, with Derek Alan Rowe and Hanggoro Candra.

00 · The launch film

Sony PlayStation

Concept to Completion

Visual transcript

Timed visual description
  1. An astronaut moves through a star-filled digital world toward glowing PlayStation pathways and interface symbols.
  2. Orbiting platforms and illuminated connections link creative teams around a rotating globe.
  3. The view shifts into the PlayStation Asset Library, where brand resources appear as searchable cards and categories.
  4. Search and filtering isolate God of War assets, logos, artwork, and downloadable brand files.
  5. The astronaut shares a file, then reviews a God of War layout against PlayStation identity and hardware guidelines.

01 · The brief

A launch story built as a world.

The archive records a broad creative remit across concept, writing, storyboarding, illustration, rigging, animation, editing, sound design, and international versions.

02 · The work

From concept through international delivery.

Jared Rowe served as Co-Director and Lead Animator with Derek Alan Rowe and Hanggoro Candra.

  • Creative direction
  • Character animation
  • Motion design
  • Finishing

03 · The evidence

Characters, systems, and the finished film.

An illustrated character-development frame from the Sony PlayStation film.
Jared Rowe — Co-Director and Lead Animator, with Derek Alan Rowe and Hanggoro Candra.
A production frame showing the finished visual language of the PlayStation campaign.
Jared Rowe — Co-Director and Lead Animator, with Derek Alan Rowe and Hanggoro Candra.
A final delivery frame from the international PlayStation campaign sequence.
Jared Rowe — Co-Director and Lead Animator, with Derek Alan Rowe and Hanggoro Candra.

04 · The record

A collaborative production record.

Selected work from Jared Rowe's career, created independently and through employers, studios, agencies, and partner teams. Exact roles, engagement context, and collaborators are credited per project.

Much of this work predates Starseed Creative, LLC. It is presented as founder history, not as a Starseed client roster.

Jared Rowe
Co-Director and Lead Animator
Collaborators
Derek Alan Rowe and Hanggoro Candra